8th Edition

The Boxonomist

Actionable strategies you can implement right now to grow your CrossFit gym.

Optimize Your GMB Images for Maximum SEO Impact

Good Morning, Box Leaders!

You already know from 2 weeks ago that having a Google My Business (GMB) listing is crucial for your CrossFit gym’s online presence. But are your images working as hard as they should? Optimizing your GMB images for SEO can significantly boost your visibility and attract more members. Let’s break down how to make every photo count.

Why Image SEO Matters:

SEO stands for Search Engine Optimization. Everything you’re putting on the internet should, at some level, make it easier for search engines like Google to find you. Most people don’t know that images play a pivotal role in how your gym appears in search results. Properly optimized images can enhance your local SEO, making your gym more discoverable to potential members searching for fitness options nearby. High-quality, relevant visuals not only engage visitors but also signal to Google that your listing is active and well-maintained.

How to Optimize Your GMB Images:

Start by ensuring each image is high-resolution and showcases your gym’s best features—think clean equipment, energetic classes, and friendly staff. Don’t just show a ripped dude snatching, show real and regular people. The ideal avatar of your desired members.

File names should be descriptive and include relevant keywords, such as “CrossFit-Gym-San Diego.jpg” instead of “IMG1234.jpg.” This helps search engines understand the content of your images.

Add alt text to each image, and make sure it’s stuff people might be searching. “Personal training in Dayton, Ohio.” Or “Best CrossFit Class in Dane County”.

Consistency is key. Regularly update your GMB gallery with fresh photos to keep your listing dynamic and engaging. Highlight different aspects of your gym, from special classes to community events, to give potential members a comprehensive view of what you offer.

Do The Little Things

Optimizing your GMB images is an easy but often overlooked way to enhance your gym’s online presence and attract new members. By focusing on quality, relevance, and SEO best practices, you ensure your CrossFit box stands out.

Action Steps:

1. Rename Your Files: Use descriptive, keyword-rich names.

2. Compress Images: Balance quality with fast loading times.

3. Add Alt Text: Incorporate relevant keywords naturally.

4. Update Regularly: Keep your gallery fresh and diverse.

This is all setting up the building blocks for our guaranteed lead strategy we will explain in a few weeks. Stay on it.

The Boxonomist Team

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