6th Edition

The Boxonomist

Actionable strategies you can implement right now to effectively grow your CrossFit gym.

Optimize Your Google My Business Listing

Good Morning, Box Leaders!

There is a secret Google Ads strategy that we’re going to get to in a few weeks. I only learned about it after starting a residential cleaning business, then I realized it’s a guaranteed way to get leads for my gym. Most “advertising gurus” in the CrossFit space use it but keep it hush-hush so that you’ll pay them to do it for you. You can do it yourself, and it works.

Before we get there, however, you’ll need to have a few things buttoned up. One of those things is your Google My Business (GMB) listing. Optimizing your GMB listing can significantly enhance your gym’s visibility - even without our secret ad strategy - and solidify your local presence. You’d be surprised how many gyms never fill out their info on Google. It’s free and you need to do it. Let’s dive into how you can make your GMB listing work for you.

Why It Matters:

When potential members search for CrossFit gyms in your area, a well-optimized GMB listing ensures you stand out. It’s not just about appearing in search results; it’s about making a compelling first impression that converts clicks into memberships.

How to Optimize Your GMB Listing:

1. Complete Every Section: Ensure all your business information is accurate and comprehensive. This includes your gym’s name, address, phone number, website, and business hours. Consistency across all platforms boosts your SEO ranking and credibility.

2. Choose the Right Categories: Select relevant categories that best describe your gym. Primary categories like “CrossFit Gym” and additional ones such as “Personal Training” or “Fitness Center” help Google understand your services and match you with the right searches.

3. Add High-Quality Photos and Videos: Visuals speak louder than words. Upload high-resolution images of your gym, classes in action, equipment, and your team. Try not to just post jacked dudes snatching, that’s not really the meat and potatoes of your potential clients. A short video tour can also engage potential members, giving them a glimpse of the community and facilities you offer.

4. Encourage and Manage Reviews: We’re going to get to this in a few weeks as well, but what you need to know now is: Positive reviews are absolute gold. Encourage reviews. Respond to all reviews, thanking members for their feedback and addressing any concerns promptly. This interaction shows you value your community and care about their experience.

5. Utilize Posts and Updates: Keep your listing active by regularly posting updates about upcoming classes, events, promotions, or new equipment. These posts appear directly on your GMB profile, keeping members informed and attracting new interest.

6. Enable Messaging: Allow potential members to message you directly through your GMB listing. Quick responses to inquiries can significantly increase your chances of converting interest into memberships.

Optimizing your Google My Business listing is one of the easiest strategies to elevate your CrossFit gym’s online visibility and attract new members, yet most gyms don’t bother to do it. By ensuring your listing is complete, engaging, and actively managed, you position your gym as a top choice in your local area.

Action Steps:

1. Audit Your Current GMB Listing: Check for completeness and accuracy.

2. Enhance Visuals: Upload high-quality photos and consider a video tour.

3. Boost Reviews: Encourage members to share their positive experiences.

4. Stay Active: Regularly update your listing with posts and respond to Q&A.

Keep Lifting, Keep Leading!

The Boxonomist Team

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