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The Boxonomist
Actionable strategies you can implement right now to grow your CrossFit gym.
🏢 Tap into Local Apartment Complexes: Your Gateway to New Members
Good Morning, Box Leaders!
Imagine welcoming a stream of new faces eager to jumpstart their fitness journey right into your CrossFit gym. Partnering with local apartment complexes and getting your gym featured in their Welcome Packets is a smart, community-driven strategy to achieve just that. Here’s how you can turn new movers into loyal members.
Why It Works:
Moving to a new area can be daunting. New residents are not only looking for a place to live but also for ways to connect, stay active, and build a community. By placing your gym in their Welcome Packet to their new home, you position yourself as the perfect solution for their fitness and social needs. It’s a seamless way for them to meet new friends, stay healthy, and integrate into the community—all while discovering the benefits of your gym.
How to Implement:
Start by identifying apartment complexes in your area. Reach out to their management teams with a compelling proposal highlighting the mutual benefits: residents get access to exclusive gym offers, and your gym gains direct exposure to potential new members. Offer special incentives like free trial classes or discounted memberships exclusively for new movers. This not only makes your gym more attractive but also shows that you’re invested in helping them settle in and thrive.
Make nice-looking welcome cards on Canva and have them printed - we use a QR code that directs them to a free trial. Use language like '“Welcome to the neighborhood” or “Meet your new neighbors!”. See if the apartment complex can put these physical cards into their welcome packets.
Stuff like this just requires a little effort.
Getting your gym into local apartment Welcome Packets is a win-win strategy. It introduces your CrossFit box to individuals eager to build new connections and maintain their fitness routines in a new environment. By positioning your gym as the go-to place for both fitness and community, you’re setting the stage for sustained growth and a thriving membership base.
Action Steps:
Identify Target Complexes: Research and list apartment complexes with active community programs.
Craft Your Proposal: Create a compelling pitch that highlights mutual benefits and exclusive offers for new residents.
Reach Out: Contact property managers and present your partnership proposal.
Design Marketing Materials: Develop attractive brochures and discount codes tailored for new movers.
Launch and Monitor: Distribute your materials and track the influx of new memberships to measure success.
Keep Lifting, Keep Leading!
The Boxonomist Team
Have Ideas or Success Stories?
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