3rd Edition

The Boxonomist

Actionable strategies you can implement right now to boost your gym’s revenue.

🏋️‍♂️ Workshops and Specialty Clinics

Good Morning, Box Leaders!

As you know from Edition 2 (read old editions here), we’re starting off with the “low hanging fruit” for increasing your gym’s revenue. These are things every Box should be doing. If you’re already doing it, GREAT! Keep it up and hold tight for future Editions.

Let’s jump right in.

Today we’re recommending workshops and specialty clinics. Here’s what you’re going to do:

• Look at your yearly event calendar (we’ll touch on that more later), and try to sprinkle in a specialty clinic once every couple months. We try to do one every 8 weeks.

• Look at your gym as a whole - what skill or subject do the MOST amount of people need help with right now?

• Pick a time that works in your gym’s schedule, and plan a 2-3 hour clinic around that skill or subject. Typically this is mid-mornings on a weekend.

• Start promoting ASAP - you’re going to charge ~$10-25 per member and ~$30-$55 per non-member.

NOTES:

You and your coaches are more knowledgeable than your clients. You have much more to give than what you can explain in a 20 minute strength session at a random Tuesday morning class. It shouldn’t be hard for your staff to fill 2-3 hours worth of time on a specific subject. If you do so many seminars that you start to run out of ideas, you can find other local experts (local high school track coach for running form, etc.) and have them come in for a seminar, but you’ll want to pay them.

Regarding bulletpoint 2, you should consider what the most amount of people need the most help with. You might love snatching and want to teach it, but more people could probably benefit from - and are more likely to sign up for - a nutrition or mobility seminar. That depends on your clientele, but be honest with yourself.

Regarding bulletpoint 3: We try not to remove existing classes in order to make time for the seminar because then people feel like we’re forcing them to pay. We have a built-in seminar time that gets used every other month. If your weekend mornings are already packed, you might need to get creative.

Regarding bulletpoint 4: The larger the disparity between the member price and the non-member price, the larger the perceived value of the clinic. It also increases the perceived value of a membership at your gym.

Meet up with your coaches, see who wants to take a deep dive into what subject, and start getting some seminars on the calendar. Post about it on your socials, put up a sign up in the gym and mention it every class. Pay coaches for their time, and make some extra revenue for your gym.

Keep Lifting, Keep Leading!

The Boxonomist Team

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