- The Boxonomist
- Posts
- 15 Edition
The Boxonomist
Actionable strategies you can implement right now to effectively grow your gym.
Good Morning Team
Quick one today.
When a potential member reaches out, every second counts. We’ll discuss lead funnels soon, but you need to be ready to pounce on these leads immediately once they come in. The secret to turning a hot lead into a new member? Respond within 5 minutes. Ideally, like, 30 seconds. It’s simple: the faster you follow up, the more you catch that surge of motivation before it fizzles out.
The gym business is weird - you most likely don’t need “motivation” to get into the gym. You probably just love going and it’s part of your daily routine. For most people, though, that’s not the case - they need a huge surge of motivation to overcome the hurdle of stepping into a gym. It probably was a big leap for them to even call or email you, and if you don’t hook them during that surge they’ll lose the motivation quick.
Action Steps:
Set Up Instant Alerts: Configure your CRM or email system to notify you as soon as a lead comes in.
Automate a Quick Response: Use an automated email or SMS to acknowledge the inquiry immediately—let them know you’re on it.
Create a Quick-Start Script: Have a short, friendly script ready for calls or texts that highlights key benefits and sets up a trial or visit.
Train Your Team: Make sure everyone understands the importance of that 5-minute window. Fast follow-up is non-negotiable.
Monitor and Adjust: Track your response times and conversion rates. Keep pushing to shave off those extra seconds.
Don’t let hesitation cost you new members. When you act fast, you turn interest into commitment—and that’s how you grow your gym.
Keep Lifting, Keep Leading!
The Boxonomist Team